Advanced Targeting Signups
Generating signups of any kind for your website can be an expensive business. Using advanced targeting to find the people who are more likely to signup and/or pay is the key to generating quality online signups with a ppc marketing campaign.
Where possible, we always segment your target customers into different groups based on their motivation or by an aspect of your service. Advanced targeting tactics are then used to attract these people both within and outside of the search engines.
PPC Advanced targeting
We use the latest and most advanced ppc customer targeting tactics to deliver advertisements targeted specifically at your customer segment based on why they want to signup and for the particular aspect of your service that they are most interested in.
Using advanced targeting in the search engines ensures that you are reaching the right people at the earliest point of their journey to find a service like yours. This means that the right people are visiting your ppc landing page or website from the start leading to naturally better quality signups, lower cost per signup and a higher ROI overall.
Advanced targeting with landing pages
We create several ppc landing pages per campaign to ensure maximum customer engagement and conversion rates from click to signup.
Each landing page is designed to target a different customer segment - the specific motivation of that visitor combined with the service aspects they are most likely to be interested in.
Dynamic ppc landing pages are often used to maximise conversion rates by automatically displaying targeted messages to people who match your customer profile. Dynamic elements can be implemented based on a number of factors including the search phrase used, source of traffic and geographic location amongst many more.