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Improve lead quality

Lead quality is a critical component to delivering profit from any campaign. While it is important to keep the cost per lead low, if the quality is too low then the leads will not convert into sales.

How to improve lead quality

There are a wide range of advanced targeting tactics both in and out of the search engines to boost lead quality, although covering all of these is beyond the scope of this website.

The starting point for any campaign we run is always your current customer profile as identified in our customer analysis. Any lead that matches your current customer profile is more likely to convert than a lead from a person who is simply looking for a service vaguely similar to yours.

Improving lead quality is the process of aligning your ppc campaigns to your target customer. We do this by combining ppc marketing services and ppc landing pages for maximum results and lead quality.

Improving lead quality as an ongoing process

Improving lead quality should be an ongoing process. We achieve this through a combination of direct lead quality feedback and CRM integration where possible.

Through our own proprietary software we are able and practiced at linking the offline sales to the online campaigns. By constantly monitoring the quality of leads before they reach the sales team and feeding real offline sales data into the system we are able to maximise ROI by improving lead quality as a continuous process.

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