Reduce cost per lead
If the cost per lead is too high then it will make any campaign unprofitable, irregardless of the quality of the leads.
How to reduce the cost per lead
Using landing pages
Using ppc landing pages with your ppc campaigns is the key to reducing cost per lead.
By presenting visitors with concise content that specifically addresses their needs and wants combined with call to actions that offer them a solution to the problem they are trying to solve helps to reduce the cost per lead significantly.
Using advanced ppc strategies
Nearly everyone uses search engines. The key to reducing your cost per lead is creating advanced ppc campaigns that attract clicks from people who match your customer profile.
We use all of the latest ppc tactics available to target searchers who match your customer profile based on our customer analysis. Advanced targeting within the search engines helps to ensure we are reaching the people who want to use your service and are more likely to convert into sales leads.