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Customer analysis

Your customers are at the heart of everything we do. All of our campaigns are based entirely around your customer to ensure maximum roi and the first step in this process in understanding your customer in detail.

Who are your customers?

As a successful business, you already know who your customers are. We always start the process of getting to understand your typical customer by working with you to understand who your customers are and how they might behave in the search engine environment.

We then dig deeper into who they are and create segmented groups based on a range of factors such as motivations, behaviours and demographics. Breaking your customers down in this way allows for much greater accuracy in customer targeting within ppc campaigns, highly relevant call to actions and smooth user journeys that lead to maximum conversion rates.

Why do they use your service?

Fully understanding why your customers use your service is critical to developing a successful ppc marketing campaign.

Why your customers use your particular service offering over your competitors is incorporated into every element of the campaign. We will take these strengths and apply them to the search engine environment with a full competitor analysis, so that we know why people choose you over competitors specifically on the search engine results page. There might be different reasons for using your service for different segmented customer groups identified in the segmentation analysis and understanding these differences allows for much more effective targeting and a higher roi overall.

What motivates them to search?

Understanding what motivates your target customer to search for a service similar to yours is the key to connecting with them in the search engines.

The motivation behind each search depends on a range of factors including:

  • The particular user's position in the consideration ladder
  • Which segmented group of target customers the user belongs to
  • something else
  • Understanding the motivation behind a search and matching this with the appropriate aspect of our clients service is how we deliver results.

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